C L I N I Q U E x C R V S H
Digital activation of the 360º campaign promoting a collaboration between Clinique and lifestyle influencer Just Coco and her brand CRVSH.
Created exclusively for Primor, one of Spain and Portugal's largest beauty retailers, the campaign showcases a kit that comes with 3 of JustCoco's favourite and best-selling Clinique products : Moisture Surge Cream, High Impact Mascara, and Cheek Pop Blush – all packaged in a bag designed by the influencer herself.
The digital activation includes an exclusive landing page on Primor's website and a newsletter. An animated video was also created to be used as social media content for all Instagram accounts involved, and was also featured in the screens of Primor's flagship store located in Callao, one of the busiest squares in Madrid, for the campaign launching event.
Made in collaboration with The Estée Lauder Companies E-retailers, Clinique Spain Marketing and CRVSH by JustCoco Teams.
